Tinjauan Pemasaran Pariwisata Melalui Teknologi Informasi Sebagai Perencanaan Manajemen Industri Pariwisata : Suatu Kajian Literatur

Authors

  • Edi Irawan Universitas Teknologi Sumbawa

DOI:

https://doi.org/10.59725/de.v30i1.70

Keywords:

Marketing, Tourism, Technology, Information.

Abstract

This article aims to review and seek to inform about the concept of reviewing tourism marketing through information technology as a tourism industry management plan. The research method used is qualitative and literature studies or library research Based on the results and discussion, it can be concluded theoretically that to understand tourism marketing reviews through information technology as a management model planning in the tourism industry requires several important things including: (a) Travel consumer, (b) Trends in tourism technology, (c ) Digital Marketing (DM) and (d) Virtual Reality (VR). Technology is a central element and a foundation for actors in the tourism industry promoting media that is relevant to the development of information technology, especially in the form of social media and websites.

References

Ali, H., & Lima Krisna, N. (2013). Metodologi Penelitian (Petunjuk Praktis untuk Pemecahan Masalah Bisnis, Penyusunan Skripsi, Tesis, dan Disertasi). Deepublish: Yogyakarta.

Abdillah, L. A. et al. (2020) Aplikasi Teknologi Informasi: Konsep dan Penerapan. Medan: Yayasan Kita Menulis.

Buhalis, D & O'connor, P. (2005) “Information Communication Technology Revolutioning Tourism,” Tourism Recreation Research, 30 (3), hal 9.

Egger, Intal; Lei, Sut Leng & Wassler, Philipp. (2020) “Digital Free Tourism, An Exploratory Study of Tourist Motivations” Tourism Management Research, 79.

Haque, M. Imamul & Rahman, Md Anisur (2012) “Information Technology in Tourism Industry: What More Needed,” International Journal of Engineering Sciences Paradigms and Researches, 1 (1), hal 111.

Ince, Cemal & Samatova, Gulmira. (2020) “Smart Applications in Tourism,” Handbook of Research on Management of Cultural Products: Relationship Marketing and Accessibility Perspectives, Kyrgyz Turkish Manas University, Kyrgyztan, hal. 346.

Ismayati. (2010). Pengantar Pariwisata. Jakarta: PT Gramedia Widisarana Indonesia.

Katlav, Eda Ozgul. (2020) “QR Code Applications in Tourism,” Handbook of Research on Smart Technology Applications in the Tourism Industry, Gaziosmanpasa University, Turkey, hal. 24-25.

Kotler, Philip and Kevin Lane Keller, (2016). Marketing Management, 15th Edition New Jersey: Pearson Pretice Hall, Inc.

Kutschera, Stephanie. (2020) “65 Travel Statistics to Know 2019-2020: For Tour and Activity Operators,” https://www.booking.com, Diakses 4 Mei 2023.

Labanauskaite, Daiva; Fiore, Mariantonietta & Stasys, Rimantas. (2020) “Use of E-Marketing Tools as Communication Management in the Tourism Industry,” Journal of Tourism Management Perspective, 34.

Ozturk, Hande Mutlu. (2020) “Technological Developments: Industry 4.0 and Its Effect on the Tourism Sector,” Handbook of Research on Smart Technology Applications in the Tourism Industry, Pamukkale University, Turky, hal. 205-206.

Rashideh, Waleed. (2020) “Blockchain Technology Framework: Current and Future Perspectives for the Tourism Industry,” Journal of Tourism Management, 80.

Pestek, Almir & Sarvan, Maida. (2020) “Virtual Reality and Modern Tourism,” Journal of Tourism Futures, Emerald Publishing Limited.

Saputra, D. H. et al. (2020) Digital Marketing: Komunikasi Bisnis Menjadi Lebih Mudah. Medan: Yayasan Kita Menulis.

Simarmata, H. M. P. and Panjaitan, N. J. (2019) ‘Strategi Pengembangan Pariwisata Berbasis Ekonomi Kreatif’, Jurnal Ek&Bi, 2(2), pp. 189–201.

Simarmata, J. et al. (2020) Teknologi Informasi: Aplikasi dan Penerapannya. Medan: Yayasan Kita Menulis.

Simarmata, J. (2006) “Pengenalan Teknologi Komputer dan Informasi,” Yogyakarta: Andi.

Sudirman, A. et al. (2020) Sistem Informasi Manajemen. Yayasan Kita Menulis.

Stupa, (2000), Buku Panduan Perencanaan Pemasaran Pariwisata Daerah. Jogjakarta: Tidak Ada Penerbit.

Topsakal, Yunus. (2020) “Blockchain Technology and Its Uses in the Tourism Industry,” Handbook of Research on Smart Technology Applications in the Tourism Industry, Gaziosmanpasa University, Turkey, hal. 89.

Vellas, Francois dan Becherel, Lioneel.(2008) “International Tourism”, New York: St. Martin's Press.

Wahab, Salah. (2003). Manajemen Keparawisataan. Jakarta: Pradnya Paramitha.

Weaver, D. dan Lawton, L. (2014), Tourism Management, 5th ed. John Wiley and Sons, Ltd.

Yoeti, O.A. (1979). Pemasaran Pariwisata. Bandung: Angkasa Offeset.

Downloads

Published

2023-05-09

How to Cite

Edi Irawan. (2023). Tinjauan Pemasaran Pariwisata Melalui Teknologi Informasi Sebagai Perencanaan Manajemen Industri Pariwisata : Suatu Kajian Literatur. Dharma Ekonomi, 30(1), 16–32. https://doi.org/10.59725/de.v30i1.70